在攻读ArtCenter硕士课程之前，我创立了位于中国深圳的设计工作室“off grid”，寓意着跳脱传统思维的框架。这段经历不仅让我成长为一名优秀的策略师，也让我成为一位有价值的合作伙伴。在不同领域的工作中，我不断挑战创意的界限，拓宽了自己的视野。我坚信真实的表达——通过平面设计架起人性与无形创造之间的桥梁。这种理念让我能够突破传统框架，用心去设计。
Unique and genuine are the standards I hold for my designs, and for myself.
Before starting my master's program at ArtCenter, I founded my Shenzhen (China)-based design studio, “off grid,” symbolizing thinking differently. This experience equipped me to be a great strategist and a valuable collaborator. Working for various industries allowed me to grow, push creative boundaries, and broaden my perspective. I believe in authentic expression, where graphic design bridges humanity with intangible creation. This approach allows me to break free from grids and create with the heart.
09.2023–Present
ArtCenter College of DesignPasadena, CA
Candidate for a Master of Fine Arts in Graphic Design
Specialization in Brand Identity Development
Focused coursework
*Luxury Brand Sponsored ProjectCollaborated with designers from product and graphic design to conceptualize and develop hypothetical product launches, including product ideation, art direction, and Illustration.
01.2017–05.2020
School of Visual ArtsNew York, NY
Bachelor of Fine Arts in Graphic Design
Specialization in Brand Identity Development and Motion Graphics
09.2015–05.2016
Michigan State UniversityEast Lansing, MI
Took courses in Business and Art
Member of the Chinese Undergraduate School Association, contributing to graphic design, filming, and photography.
Expertise
Proficient in:Photoshop, Illustrator, InDesign, After Effects, Keynote, and Cargo
Familiar with:Glyphs, Cinema 4D, Processing, Figma, Premiere Pro, MadMapper, Midjourney, Basecamp, Miro, Slack, and Webflow
Skills
Brand identity, book design, motion graphics, website design, UI/UX design, font design, packaging design, generative design, creative coding, 3D modeling, book binding, letterpress, drawing, painting, sculpturing, and photography
Languages
Mandarin (native), English (fluent)
Recognition
04.2025
Young Ones TDC 2025, Communication Design, WinnerDesert Echoes
04.2025
Graphis New Talent Award 2025, GoldCalifornia Science Center
Graphis New Talent Award 2025, Honorable MentionDesert X
05.2024–04.2025
ArtCenter Graduate Continuing Scholarship
01.2024–12.2024
ArtCenter Student GalleryCalifornia Science Center (Brand Identity)
The Ripple of Silence (Book Design)
Desert X (Brand Identity)
2021
Reddot winner 2021 Best of the BestYangshuo Sugar House (Book Design)
Contributed to a group project at Hesign, focusing on editorial and bookcase design, and overseeing the complete printing process.
08.2021
Group exhibitionPush! Squeeze the sponge
Jupiter Museum, Shenzhen, China.
Displayed my poster, titled ““”,” which represents the inner world of individuals experiencing depression.
07.2017
NSR Modeling CompetitionThe Best Ten
Founder
off grid
Shenzhen, China For Shenzhen Sea World Culture and Arts Center:
Designed multiple high-profile exhibitions visual identity and swags including
Letter from Shenzhen, Words of Relocation, Design Forum Lecture Series and rhizomatiks_multiplex_2023.
For Shenzhen Art Institute of Xiaoyan:
Collaborated with designer Hanfeiii, designed theFuture? Future! exhibition's visual identity and curation, encompassing wayfinding systems, signage, and wall designs to create a cohesive and engaging visitor experience.
2021–2023
Freelance Graphic DesignerDesigned key web pages and UI systems for Corvus-Robotics and the full website for Huahong. Developed cohesive visual identities for Lecoco and Focus Investment. Created a 160-page book showcasing Horizon Space’s interior design projects.
07.2020–07.2021
Graphic DesignerHesign
Hangzhou, China
Collaborated with cultural institutions and corporate brands to deliver branding, publication, and exhibition design, including visual identities for Hangzhou Museum, Aiiiii Art Center, and FIGARO. Oversaw editorial design for Yangshuo Sugar House and coordinated large-scale projects like Daydream and West Bund Art & Design.
02.2021
Art CollaboratorEco Young (Harvard Innovation Labs)
Designed online illustration brochures.
09.2019–12.2019
Graphic Design InternZoe Creation
New York, NY
Designed social media posts, and increased 1000+ followers;
Photographed activities involving 100+ people.
05.2019–08.2019
UI Design InternBattle Cry
Shenzhen, China
Illustrated characters and scenes; Designed UI system of games; Supported two App games to be published (Idle Wizard School and Jiezoudouhun); Directed and designed advertisements; and the DAU(Daily Active User) was increasing up to 30%.
02.2019–05.2019
Graphic Design InternHerø Record
New York, NY
Expanded and revised the branding; Designed the visual identity. Work on podcasts, social banners, and the website.
05.2017–08.2018
Freelance ModelShenzhen, China
Modeled for several campaigns such as makeup competitions, car exhibitions, and product photography.
Volunteering
07.2019–08.2019
Gapper Bali Sea Turtle ConservationBali, Indonesia
Partnered with local environmental groups to support baby sea turtles by leading beach clean-ups, documenting their return to the sea, and engaging the community.