沙漠X
Desert X
品牌形象设计，网页设计，书册设计
Brand Identity, Web Design, Booklet Design

奖项
Recognition
Graphis New Talent Award 2025, Honorable Mention

这是一个针对Desert X的品牌重塑项目，该品牌以其沙漠土地艺术展览而闻名。此次重塑强调了文化、人类与自然之间的联系，聚焦于空间与时间，同时运用数字技术提升参观体验，并构建一个连贯的叙事。

This is a rebranding project of Desert X, renowned for its desert land-art exhibitions. The rebrand highlights connections between cultures, humans, and nature, focusing on space and time while leveraging digital technology to enrich the visitor experience and craft a cohesive narrative.

















海报
Posters


艺术家系列海报通过层次叠盖和负空间展现空间概念。档案海报则通过图案强调了时间概念。The concept was consistently applied across various touchpoints, such as the artist series posters using layering and negative space.  The archive poster emphasized time through patterns.




















办公信纸
Stationery办公信纸采用半透明纸和方形元素，与视觉系统中的层次效果和标志相呼应。The stationery design incorporates translucent paper and square elements, harmonizing with the layering effect and logo within the visual system. The "X" serves as a dynamic container, unifying and framing all content within the design.











网站
Website该网站旨在通过互动方式呈现这一叙事，延续连接与互动的视觉故事。
The website was designed to bring this narrative to life interactively, extending the visual story of connection and interaction.
















书册设计
Booklet Design这本册子通过介绍、过去的展览和正在进行的项目，讲述了 Desert X 的故事。The booklet features three different formats, ranging from small to large, to illustrate the evolution of Desert X—highlighting its origin story, past exhibitions, and ongoing programs. 























环境图形
Environmental Graphics