沙漠 回响
Desert Echoes

生成设计，模块化字体系统，增强现实
Generative Design, Modular Type system, AR

奖项
Recognition
Young Ones TDC Winner “沙漠 回响”是“Desert X”品牌重塑下的一个小型项目，这是一场横跨四大沙漠的展览：美国加利福尼亚的科切拉谷、沙特阿拉伯的阿拉乌拉、中国的戈壁沙漠以及澳大利亚的大维多利亚沙漠，共同在世界地图上形成一个“X”。该项目的概念是将沙漠视为时间和记忆的自然档案，在自然与文化叙事中连接过去与现在。

Desert Echoes, a micro project under the Desert X rebranding, is an exhibition across four deserts: Coachella Valley (California), AlUla (Saudi Arabia), the Gobi Desert (China), and the Great Victoria Desert (Australia), forming an X on the world map. It explores deserts as living archives of time and memory, where natural and cultural narratives bridge the past and present.
















海报
Posters


这一系列海报通过定制字体和图案展示了不同沙漠的独特特征，并配有讲述此次全球展览故事的宣传海报。 The poster series highlights the unique features of different deserts through custom typefaces and patterns, accompanied by general awareness posters that narrate the story of this global exhibition.

















沙漠矩阵
Desert Matrix 我为“沙漠回声”创建了一个程序，将字体参数与城市坐标相连接从而生成特定字体，并包含两个额外功能：将图像和实时视频生成为图案。I created a generative program for Desert Echoes that connects typeface parameters to the coordinates of cities, also includes two more functions to generate images and live videos into patterns.


Generate custom typefaces by typing in different city names. 
The longitude determines the rotation angle, the latitude sets the height, and the live temperature adjusts the weight.
Using sliders to control typeface’s rotation angle, height, and weight.



















图案
Patterns我为每个沙漠设计了一系列图案，灵感来源于其独特的文化和历史，并将这些图案与生成字体相结合，打造出此次展览的最终视觉形象。I designed a series of patterns for each desert, drawing inspiration from their unique cultures and histories. These patterns were seamlessly integrated with a generative typeface to create the final visual identity for the exhibition.




网站
WebsiteThe website layout adapts to its unique visual identity system, ensuring a seamless and immersive experience that aligns with audience expectations.
















展览册
Brochures
每个沙漠都有其专属的小册子，展示特定的内容和视觉元素。
Each desert has its own brochures showcasing specific content and visual elements.












邮票
Stamps








明信片
Postcards









手环
Bracelet






导视系统
Wayfinding为了进一步结合数字技术，我将AR融入导视设计中，让用户能够与3D标牌互动，从而强化品牌识别。
To further connect with digital technology, I incorporated AR into the wayfinding design, allowing users to engage with 3D signage that reinforces the brand identity. 
































环境图形
Environmental Graphics