加州科学馆
California Science Center

品牌形象设计，环境图形设计，网页设计
Brand Identity, Environmental Graphics, Website Design

奖项
Recognition
Graphis New Talent 2025 Gold 加州科学中心是一个首屈一指的教育目的地，为多元化的观众提供互动式展览和探究式课程。在此基础上，新的品牌重塑方向旨在通过生动、现代且有趣的体验激发好奇心，启发科学学习。新的品牌标识动态地展现了科学中心的元素，体现这一愿景。标志设计融入了重复的字母，同时遵循原有的角度，打造出一个灵活且动态的系统，可适应多种场景。倾斜的网格和渐变效果贯穿整个品牌视觉体系，强化了重塑品牌的活力与前瞻性方向。

The California Science Center is a premier educational destination offering hands-on exhibits and inquiry-based programs for a diverse audience. Building on this foundation, the rebranding direction focuses on stimulating curiosity and inspiring science learning through vibrant, contemporary, and enjoyable experiences. The new brand identity reflects this vision by dynamically showcasing elements of the Science Center. The logo integrates repetitive letters while following the original angles, creating a dynamic and flexible system adaptable to various scenarios. The tilted grid and gradients are consistently applied throughout the brand identity system, reinforcing the rebranding's energetic and forward-thinking direction.













海报
Posters


系列海报突出了CSC的主要展览，通过独特的图案和色彩象征每个展览，同时遵循从标志演变而来的统一网格系统。These series posters highlight the main exhibitions at CSC, incorporating unique patterns and colors that represent each exhibition while adhering to a unified grid system derived from the logo.















网站
Website该网站采用相同的视觉系统，确保为所有用户提供更加引人入胜且易于访问的体验。
The website adopts the same visual system, ensuring a more engaging and accessible experience for all users.
























环境图形设计
Environmental Graphics Design环境图形设计通过利用3D投影技术和鲜艳的视觉效果，旨在为所有参观者创造沉浸式且引人注目的体验。
The environmental graphics design aims to create an immersive and visually striking experience for all visitors by leveraging 3D mapping technology and vibrant visuals.




















导视设计
Wayfinding Design导视设计通过变化线条角度来有效引导参观者，创造出既具视觉吸引力又直观的导航体验。
The wayfinding design utilizes changes in line angles to guide visitors effectively, creating a visually engaging and intuitive navigation experience.















展览设计
Exibition Design












办公信纸
Stationery











宣传点
Touchpoints























品牌CI手册
Brand Guideline Book品牌指南手册概述了重塑品牌视觉形象的各个方面，确保其在未来能够被有效实施和维护。
The Brand Guideline Book outlines every aspect of the rebranded visual identity, ensuring it can be effectively implemented and maintained in the future.